According to a recent survey called »The Case of Advertising in Interactive Digital Magazines« by Josh Gordon, founder of Smarter Media Sales, digital magazines outperform other electronic media when it comes to ad engagement and reader experiences. This is the first study exclusively conducted on readers of interactive digital magazines.
The survey found that digital editions [...]

Targeted personalised comunication is the the most effective way of reaching your new and existing customers. Personalisation is the art of forming long-term relationships and establishing loyalty with your customers. With technologies that allow you to place the customer’s name or other details in interesting ways, you can really attract the recipient’s attention.
eDition enables [...]

We’ve been so busy this year, and our clients have been launching some great eMags on eDition platform. First up is a new issue of Mazda's Zoom Zoom launched in the USA and Australia.

Barclays bank have launched excelent interactive online magazine Smart Living from Barclays.  Each issue is packed with fashion, lifestyle and home features, [...]

By: James Barnes, Sales Manager
eDition will be attending the Publishing Expo at Olympia on 24th & 25th February - The must attend event for anyone working in the changing world of publishing. We can't wait to meet up with some old friends and make plenty of new ones while we demonstrate the software from our [...]

Mazdas first fully interactive ZoomZoom magazine has gone live with eDition. The magazine, published by Redwood, has already been labeled one of the best online eZines. It is published for Canadian Mazda owners so it is available in both English and French. Click on the magazine cover to take a look.

You have made the first step. Your publication bursted to life in an attractive web format.
But the number of your readers is still below expectations. How can you attract the readers to look at your digital edition?
Use the eDition web teasers
Interactive graphic elements can be a very useful tool in this respect – something that [...]

Recent research by the American company Texterity in cooperation with BPA Worldwide, which has captured 33.784 readers of at least one of the 164 magazines and newspapers distributed digitally (55 different publishers), states:
- that 90% readers are very satisfied or satisfied with the new e-format
- 92% read the digital edition within a week and 52% [...]

All magazines record ever rising numbers of readers who prefer the digital edition to the printed one. There are a number of reasons for this: some of them „think green“, some can only manage things digitally because they are always on the run, and some are simply tech enthusiasts and love all things digital.
The [...]

Porsche Slovenija has just released their 3rd issue of their interactive multimedia magazine Carzine. It''s cool, it''s interactive, it''s engaging. Check it out!

The vocabulary of the modern mobile community has recently been enlarged with words like podcast, webzine, tube, blackberry, feed, widget, streaming, web 3.0, apps, … Perhaps the question is no longer  “will internet ever replace paper”, but rather when  this will happen, as Kathleen Kennedy,  head of Strategy at Technology Review, says. Is this expectation [...]