Digital edition readers loyal and committed

Recent research by the American company Texterity in cooperation with BPA Worldwide, which has captured 33.784 readers of at least one of the 164 magazines and newspapers distributed digitally (55 different publishers), states:

- that 90% readers are very satisfied or satisfied with the new e-format
- 92% read the digital edition within a week and 52% read it immediately or in the same day
- 91% of readers are otherwise active while reading the edition; more than half of them visit the advertised website

The main reason for the use of digital publications is still environmental awareness, while users also rate simplicity of search and effective storage among the top three advantages of the digital edition. Interestingly enough, there is no significant difference in e-dition popularity among people of different age, profession or sex.

Other reasons for reading publications in digital format given by the readers were:

"It''s wonderful, I can read it everywhere"
"You can read it anywhere on the planet"
"It allows me to read content in the x minutes while the computer is doing something else" (virus scans, backups…)
"I can read it while travelling"
"Cheaper + simple delivery"
"It''s more convenient and faster to share with the entire team"
"It has embedded links to other interesting content"
"More practical for reference"
"Various interactive content is just a click away"

Research has also shown that digital edition readers most frequently blog about the content they have read, and often bookmark the advertised sites.

And a final cheering fact: research has also shown that readers of digital editions show significant fidelity to the publication with 61% of them reading at least 3 of the last 4 editions.