How to increase the readership of your digital editions?

You have made the first step. Your publication bursted to life in an attractive web format.
But the number of your readers is still below expectations. How can you attract the readers to look at your digital edition?

Use the eDition web teasers
Interactive graphic elements can be a very useful tool in this respect – something that will draw attention (Look! There is something interesting going on!). And that could be a minimised flipping version of your digital edition. eDition web teaser is a link to your actual publication and can add a great deal of distinction to your web site.

All editions in one place – the eDition Gallery of editions
eDition includes a very interesting function – Gallery of editions. This function is particularly useful when you want to present several issues of the same publication on a small place. Positioning of the Gallery is quite simple – you choose the desired size and form and then place the automatically generated code onto the spot in the web page where you want the Gallery to be shown.
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The Send-to-a-friend function
As a standard functionality eDition offers your readers the option to notify their friends about the interesting content of your publication. With a simple click on the button in the toolbar they can send a link to the chosen page in your web edition via e-mail. All that remains for you to do is to make your content interesting enough so the readers would wish to share it with others.

The Facebook application
eDition also offers a special application for Facebook users. When installing it in their Facebook profile they can save there publications of their choice. At the same time Facebook friends get the opportunity to view eachothers saved publications.

Social bookmarks
This application is another alternative to increase the number of your readers. The existing readers can simply add a link to your web edition to their own profiles in web communities like Facebook, Stumbleupon, Delicious, Reddit, Digg and Technokrati.

And how will you know you were succesful in attracting new readers?
The eDition statistics offers you the possibility to follow the frequency of sent links to your web publication by e-mail. And not only that – read about other valuable statistical options in one of our next posts.