Targeted personalised comunication is the the most effective way of reaching your new and existing customers. Personalisation is the art of forming long-term relationships and establishing loyalty with your customers. With technologies that allow you to place the customer’s name or other details in interesting ways, you can really attract the recipient’s attention.
eDition enables [...]

You have made the first step. Your publication bursted to life in an attractive web format.
But the number of your readers is still below expectations. How can you attract the readers to look at your digital edition?
Use the eDition web teasers
Interactive graphic elements can be a very useful tool in this respect – something that [...]

Recent research by the American company Texterity in cooperation with BPA Worldwide, which has captured 33.784 readers of at least one of the 164 magazines and newspapers distributed digitally (55 different publishers), states:
- that 90% readers are very satisfied or satisfied with the new e-format
- 92% read the digital edition within a week and 52% [...]

All magazines record ever rising numbers of readers who prefer the digital edition to the printed one. There are a number of reasons for this: some of them „think green“, some can only manage things digitally because they are always on the run, and some are simply tech enthusiasts and love all things digital.
The [...]

The vocabulary of the modern mobile community has recently been enlarged with words like podcast, webzine, tube, blackberry, feed, widget, streaming, web 3.0, apps, … Perhaps the question is no longer  “will internet ever replace paper”, but rather when  this will happen, as Kathleen Kennedy,  head of Strategy at Technology Review, says. Is this expectation [...]