Posts Tagged ‘interactive’

Ads in Digital Magazines viewed longer than ads viewed within other electronic mediums

According to a recent survey called »The Case of Advertising in Interactive Digital Magazines« by Josh Gordon, founder of Smarter Media Sales, digital magazines outperform other electronic media when it comes to ad engagement and reader experiences. This is the first study exclusively conducted on readers of interactive digital magazines.
The survey found that digital editions [...]

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Mazda’s ZoomZoom eZine goes live with eDition

Mazdas first fully interactive ZoomZoom magazine has gone live with eDition. The magazine, published by Redwood, has already been labeled one of the best online eZines. It is published for Canadian Mazda owners so it is available in both English and French. Click on the magazine cover to take a look.

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Digital edition readers loyal and committed

Recent research by the American company Texterity in cooperation with BPA Worldwide, which has captured 33.784 readers of at least one of the 164 magazines and newspapers distributed digitally (55 different publishers), states:
- that 90% readers are very satisfied or satisfied with the new e-format
- 92% read the digital edition within a week and 52% [...]

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New Carzine is out!

Porsche Slovenija has just released their 3rd issue of their interactive multimedia magazine Carzine. It''s cool, it''s interactive, it''s engaging. Check it out!

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Content still king, distribution changes

The vocabulary of the modern mobile community has recently been enlarged with words like podcast, webzine, tube, blackberry, feed, widget, streaming, web 3.0, apps, … Perhaps the question is no longer  “will internet ever replace paper”, but rather when  this will happen, as Kathleen Kennedy,  head of Strategy at Technology Review, says. Is this expectation [...]

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