Posts Tagged ‘magazine’

Ads in Digital Magazines viewed longer than ads viewed within other electronic mediums

According to a recent survey called »The Case of Advertising in Interactive Digital Magazines« by Josh Gordon, founder of Smarter Media Sales, digital magazines outperform other electronic media when it comes to ad engagement and reader experiences. This is the first study exclusively conducted on readers of interactive digital magazines.
The survey found that digital editions [...]

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Digital edition readers loyal and committed

Recent research by the American company Texterity in cooperation with BPA Worldwide, which has captured 33.784 readers of at least one of the 164 magazines and newspapers distributed digitally (55 different publishers), states:
- that 90% readers are very satisfied or satisfied with the new e-format
- 92% read the digital edition within a week and 52% [...]

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Digital editions the fastest growing format in magazine publishing

All magazines record ever rising numbers of readers who prefer the digital edition to the printed one. There are a number of reasons for this: some of them „think green“, some can only manage things digitally because they are always on the run, and some are simply tech enthusiasts and love all things digital.
The [...]

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New Carzine is out!

Porsche Slovenija has just released their 3rd issue of their interactive multimedia magazine Carzine. It''s cool, it''s interactive, it''s engaging. Check it out!

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Publishers, new technology comming to the rescue

Global recession has pinched the newspapers hard. We can read on off the scale redundancies in general, regional, commercial and public media. At the same time the prices of print, paper and energy have risen dramatically. Management boards are already in hectic search for the great economization solution. This is the crisis which will shake [...]

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